I think a consumer issue will be proper handling - keeping cold, proper storage, etc
A little on Impossible Meat (they have a primer for foodservice operations that discusses how to handle and cook product)
Ingredients - Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or Less Of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate,
Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2),
Vitamin B12. Contains: Soy, Wheat
Handling - best to handle cold and keep cold prior to cooking, and wear gloves.
https://www.youtube.com/watch?v=c6vtiZSSucY
Cooking - as a burger, cook as you would a hamburger, to medium or 160F
https://www.youtube.com/watch?v=c6vtiZSSucY
Cooking - as a burger, cook as you would a hamburger, to medium or 160F
https://www.youtube.com/watch?v=zS1xU99Bz4o
Perhaps Jon Campbell will determine how to make Impossible landjaeger.
Bloomberg.com
https://www.bloomberg.com/news/articles/2018-12-18/impossible-burger-needs-fda-nod-to-sell-uncooked-to-consumers
Impossible Burger Needs FDA Nod to Sell Uncooked in Stores
By
Lydia Mulvany and Deena Shanker
December 18, 2018 9:39 AM Updated on December 18, 2018 3:27 PM
If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient, soy leghemoglobin, as a color additive, the U.S. Food and Drug Administration said in a statement to Bloomberg News on Monday.
“If it is in food sold to consumers in its uncooked form, the soy leghemoglobin imparts a red color that is important to the appearance of the food,” the FDA said
“Therefore, if the firm wishes to sell the uncooked, red-colored ground beef analogue to consumers, pre-market approval of the soy leghemoglobin as a color additive is required,” the FDA said
NOTE: In November, Impossible Foods said in a statement it planned to sell its eponymous burger at grocery stores starting in 2019“By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” Impossible Foods’ CEO and Founder Patrick Brown said in the statement
Company: soy leghemoglobin used for meat-like flavor, taste and texture
Last week, the agency said the company had filed a petition for it to be used as a color additive; FDA has 90 days to respond and can extend that by another 90 days if needed
Impossible Foods spokeswoman Rachel Konrad said in an email that “there are many ways Impossible Foods could enter retail, and there is ambiguity about which if any of them might raise color additive issues. We filed a Color Additive Petition so that we could ensure maximum flexibility as we move forward with new commercial applications, including new products and business models”
— With assistance by Anna Edney
Impossible Burger Needs FDA Nod to Sell Uncooked in Stores
By
Lydia Mulvany and Deena Shanker
December 18, 2018 9:39 AM Updated on December 18, 2018 3:27 PM
If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient, soy leghemoglobin, as a color additive, the U.S. Food and Drug Administration said in a statement to Bloomberg News on Monday.
“If it is in food sold to consumers in its uncooked form, the soy leghemoglobin imparts a red color that is important to the appearance of the food,” the FDA said
“Therefore, if the firm wishes to sell the uncooked, red-colored ground beef analogue to consumers, pre-market approval of the soy leghemoglobin as a color additive is required,” the FDA said
NOTE: In November, Impossible Foods said in a statement it planned to sell its eponymous burger at grocery stores starting in 2019“By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” Impossible Foods’ CEO and Founder Patrick Brown said in the statement
Company: soy leghemoglobin used for meat-like flavor, taste and texture
Last week, the agency said the company had filed a petition for it to be used as a color additive; FDA has 90 days to respond and can extend that by another 90 days if needed
Impossible Foods spokeswoman Rachel Konrad said in an email that “there are many ways Impossible Foods could enter retail, and there is ambiguity about which if any of them might raise color additive issues. We filed a Color Additive Petition so that we could ensure maximum flexibility as we move forward with new commercial applications, including new products and business models”
— With assistance by Anna Edney
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