Impossible Burgers at the Retail Store?

Impossible Burgers has petitioned FDA to allow them to sell their plant-based burgers at retail.  The issue is the soy leghemoglobin (plant based hemoglobin produced by genetically engineered yeast) imparts a red color to the plant bases analogue product to give the appearance of meat.  So fake meat that looks like meat.  May not seem like a big deal, but if you can add an chemical to fake meat to make it red, can you add a chemical to real meat to make it more red....and that you cannot do.

I think a consumer issue will be proper handling - keeping cold, proper storage, etc

A little on Impossible Meat (they have a primer for foodservice operations that discusses how to handle and cook product)

Ingredients - Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or Less Of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate,

Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2),

Vitamin B12. Contains: Soy, Wheat

Handling - best to handle cold and keep cold prior to cooking, and wear gloves.
https://www.youtube.com/watch?v=c6vtiZSSucY

Cooking - as a burger, cook as you would a hamburger, to medium or 160F

https://www.youtube.com/watch?v=zS1xU99Bz4o

Perhaps Jon Campbell will determine how to make Impossible landjaeger.

Bloomberg.com

https://www.bloomberg.com/news/articles/2018-12-18/impossible-burger-needs-fda-nod-to-sell-uncooked-to-consumers
Impossible Burger Needs FDA Nod to Sell Uncooked in Stores
By
Lydia Mulvany   and   Deena Shanker
‎December‎ ‎18‎, ‎2018‎ ‎9‎:‎39‎ ‎AM Updated on ‎December‎ ‎18‎, ‎2018‎ ‎3‎:‎27‎ ‎PM