Chipotle seems a lot like the Titanic, that early 20th century ship that sank after hitting an iceberg. As we came to find out with the Titanic, issues in the fundamental structural, particularly
poorly made rivets , were not able to hold when the impact occurred.
Similarly, we are seeing cracks in the fundamental food safety structure within Chipotle that go far beyond the E. coli outbreak which as been blamed on
local supplier issues. First, this E.coli outbreak looks to be more than a local issue when you see that cases have occurred across the country. Then, this week, an outbreak of norovirus was linked to the Boston Chipotle outlet. And yesterday, a store in Seattle was shut down due to numerous food safety violations.
Issues can occur, but you would think that after a major outbreak, an organization would be able to button down the hatches until the storm has passed. But this has not been the case. First, there was an under estimation with regard to the scope of the E. coli outbreak coupled with the fact that they have not been able to identify the source. Then to have a norovirus outbreak on the other side of the country - clearly an issue with their personal hygiene program and illness control of employees. Then back to the west coast where a store was shut down to food safety violations - lack of hand washing, poor temperature control.
Unlike the Titanic, Chipotle is expected to remain afloat. However, more than a simple fix will be needed to get this ship sailing in the right direction. Immediate corrective action seems to be needed across their 1700 establishments. Continued issues, however small, will be broadcast far and wide now that the company is in the media and regulators crosshairs. Talking about fixing is easy compared to actually fixing....and talking about fixing followed by further issues will completely erode public trust. At what point do you shut them all down to take a real stand on food safety? Fixing those rivets is a serious undertaking, but until its done correctly, the ship will continue to flounder.
CDC Outbreak News
http://www.cdc.gov/ecoli/2015/o26-11-15/index.html
Multistate Outbreak of Shiga toxin-producing Escherichia coli O26 Infections Linked to Chipotle Mexican Grill Restaurants
December 4, 2015