According to the article Jif recall may cost Smucker $125M written in Food Dive, the Jif peanut butter recall may cost the company $125 million in product recovery, manufacturing downtime, and consumer refunds. The company predicts the recall will stubract @5 from total sales. "Jif is the nation’s biggest peanut butter brand, with 117.3 million people eating it in 2020, according to statistics compiled by Statista, the U.S. Census Bureau and Simmons National Consumers Survey, reported by Eat This, Not That. Nearly three in 10 of those consumers — more than 33.5 million Americans — ate at least one jar of Jif peanut butter that year." The recalled product was manufactured in their Lexington faculty, one of the largest peanut butter producing plants in world.
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