The outbreak was initially posted on a non-regulatory website on the 18th.. According to an article on CNBC, "So far eight cases between July 14 and July 17 were reported to iwaspoisoned.com, a website that allows users to report when they get sick after eating at a restaurant. Business Insider was alerted to the issues at the restaurant by the site, and then published a story." Immediately, this news hit the major mass news media outlets including the Wall Street Journal and NY Times.
With that, the stock price dropped by 5%. Stock prices continued to slide, and with a release of a rat video (which was really mice) on the internet did not help. The stock has dropped a whopping $40 per share in the last five days.
Just goes to show how hard it is to recover once a bad reputation is developed.
Loudoun County Health Dept.
https://www.loudoun.gov/CivicAlerts.aspx?AID=3974
Posted on: July 20, 2017
Health Department Updates Investigation of Reports of Illness at Chipotle Mexican Grill in Sterling
Posted on: July 20, 2017
Health Department Updates Investigation of Reports of Illness at Chipotle Mexican Grill in Sterling