Apple Tree Goat Dairy is a family run operation that focuses on boutique / small lot production of organic cheeses. And while it is easy to get caught up in the mystique of this type of operation, issues can occur. Just like the Chipotle case, firms dealing with food still must execute on the fundamentals. That includes understanding the risks, putting in controls for those risks, monitoring those controls, and verifying that they work. This is all part of the craft..it is not just making products, but making products in a safe and sanitary fashion. And for a cheese operation, that means controlling Listeria.
We see this all too often with food entrepreneurs...they have a great idea on making a product, but never make sufficient effort to learn the fundamentals of food safety and sanitation. The microorganisms don't care if is organic, family run operation or even a multi-billion dollar facility...if these organisms are not controlled, they will infiltrate and establish themselves in the facility and potentially the product.
FDA Advisory
http://www.fda.gov/Food/RecallsOutbreaksEmergencies/SafetyAlertsAdvisories/ucm531535.htm
FDA Advises Consumers Not to Eat Apple Tree Goat Dairy Goat Cheese Products Because of Possible Listeria Contamination
Products Test Positive for Listeria Monocytogenes
December 2, 2016