In this case, the can supplier shipped the empty CELSIUS energy drink cans to High Noon by accident, and High Noon filled those cans with alcoholic beverage. Those cans were packed into a variety pack. Hopefully folks are smart enough to know that when they open the multipack of High Noon product and find an energy drink can, they will realize something is wrong.
How does someone not see a different can during the filling step?
https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/high-noon-announces-recall-its-vodka-seltzer-beach-pack-12-pack-due-inclusion-celsiusr-astro-vibe-tm
High Noon Announces Recall of its Vodka Seltzer Beach Pack (12 Pack) Due to Inclusion of CELSIUS® ASTRO VIBE ™ Energy Drink Cans that were Inadvertently Filled with Vodka Seltzer
Summary
Company Announcement Date: July 29, 2025
FDA Publish Date: July 30, 2025
Product Type: Food & Beverages
Reason for Announcement: Cans contain alcohol
Company Name: High Noon
Brand Name: High Noon, Celsius
Product Description: Energy Drink
https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/high-noon-announces-recall-its-vodka-seltzer-beach-pack-12-pack-due-inclusion-celsiusr-astro-vibe-tm
High Noon Announces Recall of its Vodka Seltzer Beach Pack (12 Pack) Due to Inclusion of CELSIUS® ASTRO VIBE ™ Energy Drink Cans that were Inadvertently Filled with Vodka Seltzer
Summary
Company Announcement Date: July 29, 2025
FDA Publish Date: July 30, 2025
Product Type: Food & Beverages
Reason for Announcement: Cans contain alcohol
Company Name: High Noon
Brand Name: High Noon, Celsius
Product Description: Energy Drink