The company uses the term microdosing. According to the website, "Microdosing is designed to elicit subtle effects that enhance your day-to-day activities, meaning you will not face any vivid visions or similar. Instead, the focus is all about helping you to harness your cognitive, emotional, and physical best, unlocking your creativity and sharpening your focus. That is why many people adopt the practice to help them in their professional work and personal lives." [More information on recommended usage below.]
So it seems that a person is supposed to determine some small level of product that they can take in order to achieve the effect. From the website - "Individuals can typically anticipate the onset of effects within an average timeframe of 30 minutes to 1 hour after consumption. However, it’s crucial to note that this duration can vary based on unique factors, including the person’s body size and metabolism."
Could it be that people perhaps pounded down more than their body could handle? Or was there some other compounds present that caused the ill effects.
https://www.fda.gov/food/outbreaks-foodborne-illness/investigation-illnesses-diamond-shruumz-brand-chocolate-bars-cones-gummies-june-2024
Investigation of Illnesses: Diamond Shruumz-Brand Chocolate Bars, Cones, & Gummies (June 2024)
Do not eat, sell, or serve any flavor of Diamond Shruumz- Brand Chocolate Bars, Cones, and Gummies. FDA’s investigation is ongoing.
Case Counts
Total Illnesses: 12
Hospitalizations: 10
Deaths: 0
Last illness onset: June 9, 2024
States with Cases: AL, AZ, IN, KY, MO, NV, PA, SC
Product Distribution: Nationwide
Current Update
June 11, 2024
The FDA and CDC, in collaboration with America’s Poison Centers and state and local partners, are investigating a series of illnesses associated with eating Diamond Shruumz-brand Chocolate Bars, Cones, and Gummies.