Ghost Kitchens - Food establishments that provide food for delivery-only service. With the advent of delivery apps and fostered by the COVID pandemic, ghost kitchens have established a foothold in the foodservice sector.
There are many advantages for these kitchens:
- They can work out of any space, often choosing cheaper space (cost per sq ft) such as in industrial parks.
- There is no need for a seating area or for service staff (although some may employ their own delivery service).
- Multiple brands can operate out of the same space. Some enterprising owners can establish a high end menu for one brand and another for typical fast food such as chicken wings and cheese steaks. The customer ordering on an app will never know.
So are there any food safety concerns? We've not heard of any issues to this point. Like restaurants, these kitchens must be inspected, so that helps to ensure that the facilities have the necessary requirements.
For the customer, there is no opportunity to see the establishment like there is with a dine-in restaurant, so customer don't have that chance to judge with your eyes. (How many restaurants have you skipped over because of the way they looked?) There is also not as much a history associated with the establishment, which is another factor used to judge.
We are just in the beginning of this new evolutionary development. We have yet to see the degree to which consumers will continue to want their readied meals delivered. It is easy to suspect that some percent will continue. And if so, to what degree will ghost kitchens be able to complete against established restaurants with dine-in services.
Over time, bad operators will shake out, whether that be from inefficiency or from poor quality. Operators who remain will continue to define their brands, refine their menus, and configure their delivery systems. Hopefully along the way, operators will have a focus on food safety, sparring the public from foodborne illness.
To establish a recognized brand, ghost kitchens will be wise to establish a social media presence with pictures of the operation highlighting the cleanliness and sophistication of well run kitchen. Presentation is also important with sharp packaging with well wrapped product delivered at appropriate temperatures. Quality and safety of product of course are paramount, so there can never be cutting of corners, such as cutting corners to meet periods of high demand, or creatively recycling 'old' product during periods of low demand.
https://www.morningagclips.com/whats-a-ghost-kitchen-a-food-industry-expert-explains/
What's a ghost kitchen? A food industry expert explains
Ghost kitchens are physical spaces for operators to create food for off-premises consumption