The standard of identity are used "in an effort to promote honesty and fair dealing for the benefit of consumers, the FDA is authorized to establish by regulation, a common or usual name, a reasonable definition and standard of identity, a reasonable standard of quality, and reasonable standards of fill of the container for any food" (NDSU Law). So it says what a product is so that when you buy it, you know what it is. If you buy grape jelly, you are getting what is considered grape jelly.
One of the big issues has been related to milk. From the FDA release, one of the primary issues is "plant-based foods that are being positioned in the marketplace as substitutes for standardized dairy products. Many of these plant-based foods use traditional dairy terms (e.g., milk, yogurt, cheese) in the name of the product. For instance, we’ve seen a proliferation of products made from soy, almond or rice calling themselves milk. However, these alternative products are not the food that has been standardized under the name “milk” and which has been known to the American public as “milk” long before the 1938 Federal Food, Drug, and Cosmetic Act (FD&C Act) was established. In addition, some of these products can vary widely in their nutritional content – for instance in relation to inherent protein or in added vitamin content – when compared to traditional milk."
Basically, soy milk or rice milk is not really milk. Milk is collected lactation from animals. Soy beans don't have mammary glands. It's not milk, it is expressed bean juice. So is this an issue? Well, it can be because some people don't understand that milk and bean juice don't have the same nutritional parameters. Just being white doesn't make it milk. FDA used a few cases to demonstrate this issue, in one "case reports show that feeding rice-based beverages to young children resulted in a disease called kwashiorkor, a form of severe protein malnutrition. There has also been a case report of a toddler being diagnosed with rickets, a disease caused by vitamin D deficiency, after parents used a soy-based alternative to cow’s milk".
I like standards of identity. I like the structure that it creates within the marketplace. Marketing people don't because they can blur the lines and make something seem to be what it's not. If people took time to understand, that would be one thing. But some out there do not.
For the most part, many of the standards in place have been there for decades. This is not to say they should remain constant, but certainly there should be on ongoing review process to say what a given food is, and what it is not.
Take bacon as an example. Bacon should be from an animal. I am fine with turkey bacon, but eggplant bacon....no.
Take bacon as an example. Bacon should be from an animal. I am fine with turkey bacon, but eggplant bacon....no.
FDA News Release
https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm614851.htm
Statement from FDA Commissioner Scott Gottlieb, M.D., on the process FDA is undertaking for reviewing and modernizing the agency’s standards of identity for dairy products
For Immediate Release
July 26, 2018