A recent survey shows that US shoppers will pay more for local foods. This consumer trend has, and will continue to increase the demands for local companies to supply goods such as produce, meats, and processed foods. In order to provide safe foods, local producers and processors will have to comply with food safety practices that are becoming more stringent. Local regulatory officials will be challenged for providing oversight to an increasing number of firms, as well as with a wider variety of products they are producing.
With increasing demand creating premium pricing, one can expect that there will be new businesses entering into the marketplace. While this is a positive for local economies, there is the possibility for more food safety issues as new producers face the challenge of implementing food safety systems.
One food safety lapse can bring all of this to a quick halt for that local company. Media coverage, including social media, seems to be able to exact a high price to those whose products are involved in foodborne outbreak or a recall.
This is not just an issue for new companies, but also those established firms as they increase production or create new products. Increased production can stress a company's food safety system to a point where potential food safety lapses can occur.
Local companies need to embrace food safety and work to enact the best practices. It is important that companies research new products to assure that all potential food safety hazards have been identified and controlled.
PR Newswire
http://www.prnewswire.com/news-releases/second-annual-at-kearney-survey-of-us-grocery-shoppers-indicates-one-third-will-pay-10-percent-premium-for-local-food-257937971.html
Second Annual A.T. Kearney Survey of U.S. Grocery Shoppers Indicates One-Third will Pay 10 Percent Premium for Local Food
Willingness to pay for local food increases to a 20 percent premium or more in key categories
CHICAGO, May 5, 2014 /PRNewswire/ -- The second annual A.T. Kearney survey of U.S. shoppers' local food buying habits finds that local food is fast becoming a necessity for attracting and retaining grocery customers. Comparing survey results to the 2013 survey, an increased number of shoppers indicate that local foods are an important factor in what they buy and where they buy it. A majority of grocery shoppers in the survey indicated that they think more highly of retailers that carry local food and will consider switching retailers to find better local food selections.
http://www.prnewswire.com/news-releases/second-annual-at-kearney-survey-of-us-grocery-shoppers-indicates-one-third-will-pay-10-percent-premium-for-local-food-257937971.html
Second Annual A.T. Kearney Survey of U.S. Grocery Shoppers Indicates One-Third will Pay 10 Percent Premium for Local Food
Willingness to pay for local food increases to a 20 percent premium or more in key categories
CHICAGO, May 5, 2014 /PRNewswire/ -- The second annual A.T. Kearney survey of U.S. shoppers' local food buying habits finds that local food is fast becoming a necessity for attracting and retaining grocery customers. Comparing survey results to the 2013 survey, an increased number of shoppers indicate that local foods are an important factor in what they buy and where they buy it. A majority of grocery shoppers in the survey indicated that they think more highly of retailers that carry local food and will consider switching retailers to find better local food selections.